10 Online Business Ideas I’d Start If I Wasn’t So Damn Busy!

 

online business ideas that I would

personally pursue myself if I wasn't so

damn busy as you guys could probably

imagine I've got a lot going on I've got

a lot of distances and projects and I

can't do it all so oftentimes what I do

is whenever I have ideas for things I

write it down I capture it and so here

on my phone I like to use Evernote and I

use on my computer as well so that I've

got a little notebook here that as I

think about ideas I can put them in here

and build up a vault and then when I'm

planning out my my goals for the next

year whatever might be five years from

now ten years from now I can always tap

into all these different ideas that I

have of different opportunities that I

could pursue to make money or build

businesses or whatever it might be so I

highly recommend as you guys go about

your life and you guys think of ideas

write them down because how many times

do you think of something that you

forget about so you should always be

creating new ideas tapping into that

creative mind and be an idea generating

machine and write them down so that

eventually maybe one day you could

pursue them now I know for myself

there's no humanly possible way that I

could do at all and it'd be foolish to

think that I can or even attempt to I

see a lot of people out there they have

all these ideas and they're trying to do

all these different things at once but

really what you're doing is you're

diluting your focus you know I'd much

rather implement one great idea really

well masterfully and go deep with it and

do an amazing job and be the best one

out there

then trying to pursue ten different

ideas half-ass and kind of dabbling with

them and do a mediocre job that's a

horrible way to do things instead it's

great to have one or two maybe three

ideas and really implement that - the

best way the best humanly possible way

that you can and as we have more time or

resources whatever it is you can be more

strategic you can leverage more and you

can actually implement a lot more as

well now these ideas that I've got here

I've actually got more than ten that

I'll share with you guys some ideas that

I'd like to pursue one day these are

things that are all aligned with my

personal interests I don't pursue things

just for money

you know of course any business has to

be profitable there has to be potential

for that but for me

it's more than just money for me it's

doing something I'm gonna enjoy

something that I have an interest or

passion for something that I feel that

it's gonna make a contribution to the

world and make a difference and serve

the world in some way for me if you

focus on that the money follows now

there are of course different ideas that

might have more potential to make more

money from and the ideas that I have

here one thing you guys might notice is

I don't have any fear I don't have

scarcity like a lot of people do and

hopefully I can demonstrate that with

you guys you know so many people out

there they have their little ideas and

they're so afraid to share it they want

you know it's almost like they're afraid

that someone else is going to take that

idea and create more competition for

them or something like that guys I don't

care about that at all I have no fear

about that I just have an abundance of

it but also I think a lot of people that

have those fears it's because they lack

confidence like all they have different

ideas I'm going to share with you guys

here if any of you guys want to take it

and run with it go for it but I'm not

scared or intimidated by that because

honestly I have confidence in myself

that I can do a much better job I

believe that I can offer my unique gifts

and skills and I can market it a certain

way because ideas by itself guy guys

have little value you know everybody has

different ideas but the real value of

that is being able to execute that

implement that put that into action

something that very few people are

actually willing to do and you know it's

more than just the idea but it's how you

market it how you sell it you know Apple

you know Apple wasn't the first company

to think of the idea of an mp3 player

you know there was already mp3 players

out there on the market and there are

actually better ones that when the iPod

came along there were better mp3 players

out there than the iPod but what Steve

Jobs did he wasn't afraid or intimidated

he said you know what it's a great idea

but I can do a better job I can market

this in a different way I can brand it I

can create a different customer

experience and so the idea is that I

have it's not that you know they're so

special that no one else out there is

doing them you know I'm sure there's

other people out there that are doing

you know many of these different ideas

that I have I'm not trying to reinvent

the wheel here it's the ability to

execute

your ability to market it build a brand

around and build a business around it

and there's a lot of markets and

opportunities out there that there's

more than enough room for many different

products or different positioning of

different products that are available

there so guys if you have this fear

about your little idea that you might

have or your product idea on Amazon

whatever it is guys we've got to have

more confidence in you because when

you're confident in you because it

doesn't matter what everyone else is

doing like for me I believe that I can

pursue any business out there and be

successful at it because I'm betting on

myself and I'm gonna bet on myself every

single day of the week and that's a

confidence that you have to build and

cultivate with yourself ok guys so let

me dive into some of these different

ideas so one one idea that I think is

always great and I'd love to do it more

and I might pursue this more maybe in

the next year or two there's a really

great opportunity to make money if you

if you have some marketing skills and

you can actually buy businesses or buy

different websites that are available so

there's certain websites and

marketplaces out there where you can buy

domain names like GoDaddy auctions or

you can buy you know websites on

flippa.com

FL IP PA dot-com and there's different

kind of platforms like that where a lot

of people out there they have web sites

they have social media accounts they

have you know already a business out

there and they're looking to sell it and

often if you have certain marketing

skills you can buy that business

relatively cheap and before you buy it

you already know all these different

ways that you can build it up and make

money from it or get a greater return on

it or maybe build it up or flip it so I

think that's a great opportunity I'd

like to pursue that a lot more a little

bit above that in the past but I just

think that's always a great way to make

money for them because there's a lot of

people out there they have a blog or

they have you know their little website

whatever it is and they're getting

traffic they're getting traffic they

might have a little bit of an email list

they have some branding or that though

even the website is ranked well it's got

a high page rank in the search engines

its ranking well you know for certain

key

it's got some domain Authority and all

the sort of stuff that if you just kind

of have some basic skills you can go in

there you can buy it cheap because a lot

of these people that are selling them

they're not really like I know so many

bloggers out there they're selling their

websites but they have no idea how to

market it they have no idea how to

really monetize it and so if you know

affiliate marketing if you know how to

monetize things if you know how to you

know different tweaks or different

things that you can do then that's a

amazing opportunity that you can buy

something cheap build it up or even just

sometimes you just make a few tweaks for

it and then boom all of a sudden you

turn it more profitable and you can make

a great passive income from that so I

always think that's a great opportunity

great idea to make money from another

one that I have and this is actually

something I'm pursuing right now and do

more of is I've kind of created a bit of

a method that for affiliate marketing

that I think is a great way to make

money with affiliate marketing I'm right

now creating a training and I also kind

of like a done-for-you service inside my

marketing mastery course but it's

basically creating a mini course okay so

creating a mini course you first got to

identify them niche and the products

within that niche that you want to

promote or sell but you're creating a

free mini course in that free mini

course could be a seven day course it

could be a three day course it could be

a 14 day course it could be whatever you

know you want it to be but it

essentially be this this course where

you're giving away value people have to

put in their name and email you're

giving a free course of course refer you

to people and that course is providing

tremendous amount of value but within

that course it's promoting as an

affiliate different products or tools or

resources that are basically kind of

essential or a necessity to go along

with that course and because whenever

you provide something that's incredibly

valuable like that for free and people

benefit from it and they're like wow oh

my god thank you so much this is amazing

and they have those little lightbulbs go

off in their head then all of a sudden

they they're gonna be more open to

saying you know what this guy's great he

recommended this or he recommended that

I'm gonna check that out because I think

it's gonna help me implement better what

this person is providing so that's

always a great method or a great

strategy and you could do that for

different niches out there so an example

could be well the one one of the ideas

that I have for a niche for me is binge

eating so let's say someone had a binge

eating problem and you create this

little binge eating course on how to

overcome it right and you had this

little seven-day overcome binge eating

and you know you had some different

strategies every day you had a little

video or article or something that's

valuable for them that just gives them

some valuable tips and over seven days

they see some great progress from that

but within those seven days you might

promote or offer a few different

resources that can help them as well

that you're an affiliate for that if

they end up buying through you you'll

get a commission from them so that's

that's essentially what the strategy is

that I'm gonna be teaching more but I'm

actually doing it more myself first

before I teach it because whenever I

teach something I like to make sure that

I've got you know the formula down I'm

getting great results with it and then

give great examples to help people with

that as well

and by the way I even have eye on the

domain names 30-day 30-day morning

ritual challenge calm as well because

that idea that I have for that is hey

you know what I've been doing my 30-day

morning ritual challenge you know my

social media have done it you know in

the past years and whatnot and I've got

my course called morning ritual mastery

and a lot of great written you know

resources I've got some top YouTube

videos on morning rituals as well so I

want to turn that website it's kind of a

similar thing like a 30-day kind of

challenge thing or people gonna be

involved in a post on social media they

use certain hashtags and and you know

basically it's kind of like a 30-day

kind of process but it's a great way if

I have my own product which I do I can

promote through that or you can do it be

an affiliate and promote other people's

stuff to you so it's kind of ideas like

that that I really liked because you're

really providing value to people and

you're creating an experience for them

and they're actually providing and

promoting things to them that will

legitimate eave the results or the goal

that they're after much faster okay I'll

just dive into that next one so the

binge eating program so many of you guys

know my history I used to have a binge

eating disorder I did two different

fitness competitions in 2012 and 2014

and I ended up developing a binging

disorder and for me doesn't one of those

hard most painful things that I ever

went through in my life and I remember

god I scoured the internet for solutions

I bought books at the bookstore I you

know looked at every different product

or resource or YouTube video everything

that was possibly out there to overcome

my binging disorder and what actually

found is that there wasn't there wasn't

a lot of good stuff like it's such a

great market because if you've got a

great store you've been through it

you've over a comment there's a lot of

people out there that need help and I

did a YouTube video when I overcame it's

my um that I did on my youtube channel

that it really popular I think it's

almost got a million views on how to

overcome binge eating disorder and that

video did so well and I get people that

reach out to me all the time from that

and so I really realized why there's a

big market here there's a lot of stuff

that I learned that I could help so many

people with just from my experience my

story with it but all the different

resources and the things that I've

learned myself that can help people so I

would love to create one day this has

been on my list for a few years I know

if I ever will though but it's such a

big market and there's not enough people

in it that are like really providing

like a business and books and resources

and trainings and all this sort of stuff

that I think it's a great opportunity

for someone to get into you and you know

you could do well on YouTube you know

interviewing different people and binge

eating and creating a lot of great

content on that and create a video

training program and all these different

things I think you could do really a lot

with that I think you could do a lot

with affiliate marketing there's

probably certain supplements that you

could either create yourself or sell or

physical products that can help people

as well I think like for example there's

one product and be great to be an

affiliate for or to private label and do

yourself is um like a lot of people that

binge you have those cravings and in

these desires and then you buy into it

so you'll like go to the store and then

you'll end up buying ice cream or

whatever then coming back and eating it

but there's actually a product that's

kind of like a jar or like a little safe

you can set a timer for it so when you

have that willpower you put like your

key isn't it you put your wallet your

credit cards all that your phone all

that stuff in it and so that way I

you have those you know temptations and

cravings you know you've got nothing in

your house anyways but you can't you

know take your keys or go to the store

or take your wallet and stuff so you

have to learn how to kind of cope with

it so anyways I've got a lot of ideas

for that one but uh I think that'd be a

great one too anyways publishing a book

I've published a lot of different books

a lot of the books that I published

though I I more than the publisher

rather than the author of them so I've

written some my own books in the past

but I don't really focus on selling them

much anymore but what I've done in the

past as many of you guys know through my

publishing course is I teach people you

don't have to be the author you can just

be a publishing company you can hire

writers and authors and you can buy

their work from them and then you market

you publish it and you earn the

royalties from that well for me I always

want to do my own books some more of my

own different ones but there's a lot of

different ideas that I have for

different books that I want to write

myself but of course you know sitting

down to write a book and you know for me

at least I want to spend more time on it

but also for me if I do it a book my

strategy is that I'm actually going to

not go the self-publishing route I'll

probably go the traditional publisher

row because I'm in a different position

now where I've got a big audience and

following that I can go to a publishing

company and I can get in an advance for

it and I can work with them and they can

give me much greater distribution beyond

just my own audience so I you know want

to go to the top publishing companies

out there if you can show them how big

my audience is and it also provide

different ideas that I have for

different books that I'd like to create

then they can give me a great advance of

a six-figure or even a seven-figure

advance in some cases and then with that

I can actually get to the New York Times

bestseller list so for me it's something

that I want to do but to get to that New

York Times bestseller list it's gonna

take a lot of work to make sure first

and foremost the book is amazing but

also making sure you've got a great

marketing plan and strategy around it

because to really get yourself to that

that list you have to get on all the

podcast and all the media interviews all

that sort of stuff so it's really like a

year in some cases of really going deep

marketing

promoting it I've got a few friends that

are best-selling authors and in new york

times so that's something that i will be

probably pursuing the next few years but

i just always have great ideas like that

of different books and if i wasn't in

the situation that i mean now I would

just self publish but for me again I I'm

not I'd be using the book just to kind

of catapult myself to the next level and

yeah so I think publishing books is

always great especially if you if you

know if it fits within a great niche or

market it has a high demand and you know

whatever niche or your business might be

in there's a lot of opportunity to you

can publish books on Amazon and what a

book does too is it gives you another

level of credibility and authority so

regardless of how much money you make

from the book I mean you can make some

good money from books but it's more so

the authority the relationship that you

build with people the credibility cuz

just you having a book is a big deal in

whatever market that you're in so so

having a book is a powerful marketing

tool that can lead to you building your

list building your brand of course

making money on the front end too but

also on the back end if you really know

how to use one okay so another one that

I have is I like I like for myself I've

always had a passion for biohacking

optimization health and fitness and I

like the nootropic market of supplements

nootropics are certain supplements that

have certain cognitive benefits

performance benefits whether it was your

memory whether it's with just like your

energy energy level your focus and I

think there's a lot of opportunity there

and it's something that I'd probably

pursue and try to sell on Amazon first

and then basically build my own brand

around - but it's all about how you

position it so positioning it I probably

position it to online entrepreneurs

obviously there's people that people

that spend a lot of time typically and

from the computer whether it's like

engineers or programmers and people like

that I think that's a big market to

create a nootropic or performance-based

supplements that can help them and I

actually think this has already been

done

by quite a few people already but I

think you could position it in certain

ways to do super well with it so anyways

that's that's one thing

another one is planners so this is

something I've been wanting to do for a

while now I just haven't had a chance to

really dive into it but creating certain

planners for how to manage your time how

to manage your day how to manage your

life and your goals and everything

there's already a bunch that are out

there but I know for myself I have my

own strategies and my own kind of my own

formula and stuff of how I do things

that I think would be very unique and do

really well with that

so certainly certain types of planners I

think can be really effective and if you

position it the right way

I think planners are great too because

people buy them as gifts for people and

then also you know it becomes a part of

someone's life so when someone's using a

plan or you know they're using that

every single day and that's powerful

marketing is when your product plays a

daily role in someone else's life and

you know once the you know the run out

of pages are gonna keep buying more and

more from you so you can really expand

the value of a lifetime customer you can

also create an app to go along with it

as well and also there's opportunity for

an information component on the back end

where they also provide training and

more information that can further help

them with time management productivity

optimization or whatever it might be so

that'd be something I'd probably first

sell on Amazon and then sell on Shopify

and on the website and just kind of

build a brand from it but the reason why

I like this product as well as even like

the nootropics things like that is

because there's a big leverage component

which I love in business so a huge

mistake that often a lot of people make

is they just try to market and build

their product themself but they don't

use leverage and if you've got a product

like that like a certain supplement or a

planner great opportunity is to find and

network with other people out there that

are influencers that have big names they

have a big following and give them your

product product for free build a

relationship with them so that

essentially they can promote the product

to their audience for you

and you could even get people that can

sponsor your product and be ambassadors

for your products and so that's always

the one of the best ways to market is

now you're leveraging someone else's

influence their credibility and their

following in their audience to help you

be able to sell your product so that's

one of my favorite ways of marketing I

think one of the best ways out there is

when you can leverage that I mean even

potential with binge-eating because if

you can you know so so many for example

Fitness competitors and Fitness people

they struggle with binge eating that

they have a huge audience that also had

been through eating disorders as well

that you can leverage and have them be

ambassadors for your product or program

to help promote it so there's a lot of

opportunities in ways you think about

how you market your ideas that can make

it very effective so another great idea

that I have that I'd love to pursue this

will probably be in the next few years

is with tatianna and I we actually want

to create a relationship program a

relationship training program to share a

lot of the rituals a lot of different

practices and principles that we live by

to make our relationship great and I

realized you know I've spent a lot of

time in the relationship market because

I used to be involved in it and also now

it with Tantra as well and I'm actually

surprised how much it's kind of lacking

in that marketplace on how to really

have an amazing extraordinary

relationship but also integrating Tantra

into your relationship as well there's

books I know some of the Tantra teachers

that are out there some of the big ones

because I'm friends with in I've been to

their workshops but I found that a lot

of them they're actually not really that

great at marketing they're not really

that great in communicating it they're

kind of a little bit too people get

turned off sometimes I think from the

message of Tantra or some of these sort

of things because it's there too

spiritual there to airy-fairy and their

communication of it and I think if you

can better communicate and market it

effectively then I could do really

really well so that's something I want

to pursue one day but I see you know one

thing also a lot of people don't realize

is awesome often times when you have

these ideas you don't necessarily have

to do it yourself like

there's some situations too for a

different product or course you can

partner with someone who is the expert

and then you do the marketing for it you

know you're the one behind the scenes

new the marketing implementing these

marketing skills that you have and then

they're the face of the product they're

the Guru they're the expert there's a

lot of great business ideas that happen

that way too

another one you know time management

course that's something that I want to

personally create or also on mindset

because that's a huge challenge that I

see a lot of people face and deal with

in the market that I'm in that want to

change their life that want to build a

business they don't have much time they

have all these limiting beliefs and

stories and and and just such a limiting

psychology that holds them back from

creating the success that they want and

I think there's not enough emphasis on

mindset and time management time

management really learning how to

optimize and specifically when you

target it for online entrepreneurs

people that want to build an online

business because that's the challenge a

lot of people have is they have limited

time they have their nine-to-five job

and then that's something they only have

time to do and there are evenings and

weekends but a lot of people they have

no idea how to manage their time

effectively so that's something that

it's probably going to be more of my

immediate future I'd like to focus on

another one is coaching consulting I

think in the day and age that we live in

now where there's more automation as

more technology there's lots of

information out there and what's lacking

is a lot of the personal connection a

lot of the one-on-one coaching

consulting or the workshops and events

and for me I love coaching I built my

career off coaching get on skype with

people and meeting up one-on-one and now

for me my time is so much more limited

and my time is much more expensive to

that I haven't been able to do that

nearly as much as I'd like to because I

love it so for me personally is getting

more there's always more off there's

tons of opportunities for that if you

have certain skills there's always

people they're gonna be willing to pay

you for that and I think that's why it's

so imperative and important to become a

master in your life to cultivate your

value in your skills because the more

you do the more you can charge or you

can serve and help people but helping

people on the one-on-one basis is very

powerful I think it's one of the best

ways you can help people to get results

in their life whatever it might be or in

small intimate groups events masterminds

things that nature so I already do some

of that but I would like to do a lot

more of that and maybe even position

myself to focus on doing coaching in

certain aspects of life or niches that I

also have a passion for because right

now my rates are very expensive based on

my time but it's more targeting position

towards people with business and

marketing because those are the people

that are willing to spend that amount to

work with me for that versus it's harder

to charge a high amount in relationship

coaching or confidence coaching or

things of that nature than it is someone

paying you for business coaching or

marketing consulting so that's another

idea always a huge demand and an

opportunity there if you have certain

skills with social media or search

engine optimization or whatever it is

offer yourself as a coach when it one a

great way to make money but also add

value to people's lives and also you

cultivate and develop your skills a lot

more as well I'll give you guys two more

before I wrap up software I think

software is great software doesn't

require a lot more experience and money

and resources to be able to create but

with all these whenever there's kind of

these growing trends online on the

internet people are always willing to

pay money to save them time to automate

things to make things a lot easier and a

lot faster because you know there's only

really two ways to do that you could

hire someone which is always kind of a

pain because you got to find them and

interview them you got to manage them

and train them all that sort of stuff or

if you can have a software that can do

that and run on autopilot or just kind

of impress a few buttons and it does the

job that someone you'd have to hire to

do that's always the better path because

you don't have to hire them and

interview them and train them and manage

them and all that sort of stuff so

software is great now there's

opportunities and markets that open up

like Amazon is big and you know there's

a lot of you know people that are Amazon

sellers they're looking for ways they

can build their business easier and

faster so that provides opportunity for

different

where is that if you can create that and

help make their job easier then now you

have all this huge market of Amazon

sellers that are gonna then buy your

software and use it same thing you know

even goes with affiliate marketing or

all these different things out there so

it's identifying these markets like for

example cryptocurrency it was a huge

emerging market in the last few years

and especially last year just really

blew up and everyone's everyone in there

their dog is getting the cryptocurrency

well with that because cryptocurrency is

getting so big comes an opportunity for

people to create different platforms and

services and things that can go along

with that you know as the saying goes

when there's a gold rush oftentimes that

people are making the most money during

the gold rush or not the people that are

going out there mining for the gold it's

the people that are selling the picks

and the shovels and and the wheelbarrows

right that are there to support that

demand so if you think that way then

there's a lot of opportunity that you

can make a lot of money from there and

the last one that I have is always done

for you services so again anything that

could save people time say people you

know accelerate the process so if you

can create something that's done for

them that people will pay you more money

from that just to save them time and

I've sort of doing that more in my

business as well so for example you know

I have like a service now that I've

trained my team to do where we'll set up

their funnel your online funnel for you

and it's a done-for-you service or we'll

set up your website for you you know

it's a bonus now providing with my

affiliate marketing mastery is you know

you say yeah we'll give you a bonus my

team will set up your website for you

will install the different plugins

configure it all a sort of stuff so it's

saving you a lot of time especially for

someone that doesn't have to have the

experience they're more intimidated and

they're just looking to get started

they're looking just to get in the game

a lot faster so done-for-you type

services and any type of business is

always always great because people will

always pay that for you it's almost like

if you buy a TV there's a few different

options one you can just buy the TV

outright right that's the cheapest way

of doing it the second way is maybe the

TV

with you know some sort of training

they'll show you how to configure it and

set everything up and then the best

level is you know though I should be

someone that will come over to your

house and they'll set everything up for

you set it and forget it man you don't

have to do anything they configure

everything for you the way you want it

to be and of course that costs more

money but there's always a market for

that there's always people out there

they don't want it it's kind of like

buying a Kia Furniture nobody wants to

set up the nobody wants to you know

put everything together it takes hours

to do that and so instead they have a

service done-for-you service hey you

know what we'll come over we'll set

everything up for you and we'll get it

set up the way that you want it to be

set up and there's always people that

will pay you for that so those are I

think more than ten different online

business ideas things that I'd like to

pursue one day but what are your ideas

guys I want you guys to think of ideas

that can help you guys build your

business and be able to succeed you know

anybody can just give you an idea you

know you can you know give somebody a

fish and feed them for a day but if I

teach you how to fish I can feed you for

a lifetime and that's why it's so

important imperative and you guys could

take any these ideas that you want and

I'm sure you could be fine with them and

of course you got to put the work and

the time energy the passion all that

sort of stuff to succeed with it but

it's really when you come up with your

own ideas and your being unique and

you're being creative that's what

separates someone who's truly successful

because in life you can either be a

follower or you could be a leader and

the followers they only get so far it's

the leaders the ones that are innovating

the ones that are creating the trends

the ones that are thinking outside the

box and trying different things and

they're coming up with their ideas and

they're implementing and those are the

people that are always the ones that

will stay on top and succeed long term

you know I can't tell you guys in the

position that I'm in how many people out

there they try to copy me to copy my

ball my blog my website they you know in

my publishing course I remember at one

point I shared some books that I had

everything all these people copy that

they copy what I'm trying to do here

trying to all this sort of stuff and

yeah I look at that I kind of laugh I'm

like yeah these people they're just

gonna be followers their whole life and

they're gonna get maybe a little bit of

success but I always know that the real

competitive advantage that I have or

anybody out there that is truly

successful is the ability to come up

with their own ideas to be a maverick to

be unique to be different and to be

someone that that takes initiative and

takes action on those things and lives

in that abundance mentality because they

have the confidence with it so cultivate

that confidence guys whatever a

different idea that you want to pursue

as long as that's profitable is

potential for it and you do your

research on that I don't give a

what the competition is you can dominate

you can succeed if you have the belief

system if you have the mindset that's

what's gonna separate you from everybody

else out there so build that mindset

guys it's so important have the

abundance mentality don't worry about

competition make your competition worry

about you so that's my message for you

guys hopefully you guys enjoyed this

video if you did hit the thumbs up

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help you guys for free if you're stuck

and trying to identify what online

business model that you want to start or

pursue take the quiz that I've got I've

got linked in the description of this

video or got a project like master comm

slash quiz take you know takes about 30

seconds or so to fill out the answers

and it'll help you identify what's the

best online business model for you and

I've got a whole list of resources there

that can help you get started to build

your own own online business to get to

where you want to go so thank you guys

so much for watching this video remember

to commit to mastery I'll see you soon

you